Summary

It ranks right up there with public speaking. Nearly all of us fear it. And yet it’s critical to our success. Asking for money. It makes even the stout-hearted quiver.

But now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it’s the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse … and powerful results.

Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America.

He has harnessed all of his knowledge and experience and produced what many are already calling a landmark book.

What Asking convincingly shows — and one reason staff will applaud the book and board members will devour it — is that it doesn’t take stellar communication skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow Jerold Panas’ step-by-step guidelines.