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Perhaps the best teacher of how the power of language can transform is an unexpected one: Charlotte the spider of E.B. White's, Charlotte's Web. Mindell demonstrates how Charlotte communicated messages that gained national attention and saved a friend's life. As a model, she combines female strengths of wisdom and compassion with the determination and power to make a difference.

As part of Prentice Hall Press's highly successful How to Say It tm series, How to Say It tm for Women is packed with practical tips, techniques, and examples that arm women to grapple with every communication issue, from choosing the right word or sentence to speaking, reading, writing, leading, dressing, and interviewing effectively. Readers will learn how to: shun words that weaken messages and make women invisible; sail through interviews; assess and develop leadership skills; say NO, kindly but firmly; respond appropriately to slurs, insults, and harassment; say the one winning word that gets people to follow directions.

True stories about women in every field, along with quotes from Ruth Bader Ginsberg, Carla Hills, Amelia Earhart, Elizabeth Dole and others, enable women to tap the power of words to persuade, motivate, establish authority, and make a difference-- without sacrificing their integrity, their compassion, or their femininity.

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How to be the speaker you admire

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In the course of a year, I met the two most articulate, elegantly spoken people I have ever encountered. One was a (male) CEO of a large company. The other was a (female) public relations person working in the entertainment industry. I did business with the former and became close friends with the latter. Both made me feel just a little inadequate about my use of language. I knew I was far more intelligent than my speech presented. One day, after listening to my friend say one of her gorgeously precise sentences, I asked her where she had learned to speak so powerfully, always able to find the most effective word, always able to form them into the most on-the-mark sentences. Her answer was this book. I would never have picked it up on my own. The "for women" part would have put me off. I wasn't thinking of my "weak" language as a gender issue. But, even if you don't look at things that way, this book will help you. Read it. Do the exercises. You'll think about language in a whole new way and find yourself being listened to -and believed- more than ever.

What every woman should know!

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I read about this book - actually, I consider it a textbook - when searching for tools on expanding my career. I usually wouldn't buy something like this, and instead look for similar information from free 'Net sources. But on a whim, I bought it, and am so glad I did. I'm not even halfway through and what I've learned already has helped me to speak and express myself in a way that gets people's attention, and has improved my professional image. One of the best tips, which comes early in the book, is catching myself using the "I think/like/don't like" phrase when I want to discuss facts. I do it, so I don't look like a know-it-all. Dr. Mindell, however, shows several ways to express facts without appearing as though I have all the answers. The author also cites common grammar and language mistakes that keep women in the background, and prevent us from asserting our strengths and skills. The concept of Weak Language is especially intriguing; in reviewing the examples, I saw myself in almost every one. Her solutions are very attainable, but she strongly recommends practicing this new language with another woman. I have, and my women friends were amazed at how powerful this "new" language sounds. These are hard habits to break, but with the tips and examples in this book, I'm getting better at it. And I can see the difference in how others treat me; more importantly, I feel different about myself. The book is really a life-changing experience, for someone who has never really put much thought into my "image" but is continually frustrated at not getting the positive attention for my work success as I believe I deserve. Thank you Dr. Mindell!

Review by the Business Librarians of the Carnegie Library, Pittsburgh

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The lights go down. The speaker strides confidently towards the podium, pauses and makes eye contact with the audience. And from the very first moment you know, instinctively, that it's going to be an excellent presentation. An experience like this reinforces your desire to create your own unique aura of self-confidence. What can you do to make this happen? One thing you can do, right away, is to get a copy of Dr. Phyllis Mindell's book, How to Say It for Executives: The Complete Guide to Communication for Leaders. It's an excellent guide for acquiring and practicing the communication skills you'll need to get ahead and stay there, complete with exercises, charts, lists, examples, and a simple format that makes it all easy to digest. Primary among those skills is something obvious but often overlooked: listening. When you pay close attention when others are talking, instead of interrupting or jumping to conclusions without hearing the entire story, it will be noticed and appreciated. Of course, a favorite chapter for us here at the library is "Reading Like a Leader," in which the author doesn't tell what to read, but rather how to read - both speedily and deeply - in ways that will build skills in analysis, synthesis, and argument. A chapter on nonverbal leadership breaks down the powerful code spoken by gesture, dress, and body placement. Preparing a presentation is the centerpiece of How To Say It For Executives, and Dr. Mindell meticulously lays out each step of the process. Before you begin, gather some information about the audience. The speech should be written out, using an absolute minimum of sentences that begin with "I", and rehearsed. The most objective way to find out how you really look and sound in front of an audience is to videotape the speech. After viewing it, turn off the sound and watch it again. Now that you know where improvement is needed, complete the assignments in each chapter that target problems commonly faced by public speakers. You never know when hostile or difficult people will be in the audience. One individual can spoil an entire presentation by monopolizing the floor or asking inappropriate questions. The author offers several techniques for tactfully handling a variety of problems and disruptions that can occur in an open forum. Perhaps the most valuable lesson in How to Say It for Executives is this: Make a concerted effort to stop using weak words like "I feel", "sort of", "I guess" and "I think" in everyday conversations as well as presentations. Instead of coming across as tentative and unsure, practice substituting phrases that will make your sentences strong and persuasive. Although the advice in this book is directed primarily to those in leadership positions, anyone but a hermit will find life is made much easier by becoming a better communicator

Not Helpful

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I bought this book at a womens' leadership conference a couple of years ago. I read it cover-to-cover and decided to try the skills covered when communicating in my office. My supervisors' opinions of me changed drastically - they began to view me as surly and defiant. I didn't think any of the verbage alternatives were rude, but in the organization where I was working, the higher-ups expected you to consider them omnipotent and not have an opinion of your own. Ultimately one should consider their audience and adjust their language accordingly.

Great basis for coursework

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I am using this book as a reference for my students in a business english course in Japan. Although the students find reading it cover to cover a bit too much (lower intermediate English level) when I point out specific points and pages I want them to read and understand, they really get a lot out of it. The book is written well and ideas are developed and backed up clearly. I would recommend this to any teachers of women students.