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In 2004, U.S. consumers spent $5.2 billion purchasing bottled water while the government only invested 5 percent of that amount to purchase critical watersheds, parks, and wildlife refuges-systems vital to clean water and healthy environments. How can we reverse the direction of such powerful economic forces?

A group of dedicated business-people-turned-environmental-entrepreneurs is pioneering a new set of tools for land conservation deals and other market-based strategies. These pragmatic visionaries have already used these methods to protect millions of acres of land and to transform the practices of entire industries. They are transforming the very nature of conservation by making it profitable.

Drawing on his vast experience in both business and land conservation at The Nature Conservancy (TNC), William Ginn offers a practical guide to these innovative methods and a road map to the most effective way to implement them. From conservation investment banking, to emerging markets for nature's goods and services, to new tax incentives that encourage companies to do the "right" thing, Ginn goes beyond the theories to present real-world applications and strategies. And, just as importantly, he looks at the lessons learned from what has not worked, including his own failed efforts in Papua New Guinea and TNC's controversial compatible development approach in Virginia. In an era of dwindling public resources and scarce charitable dollars, these tools reveal a new, and perhaps the only, pathway to achieving biodiversity goals and protecting our lands.

Conservation professionals, students of land conservation, and entrepreneurs interested in green business will find Ginn's tales of high-finance deals involving vast tracts of pristine land both informative and exciting. More than just talk, Investing in Nature will teach you how to think big about land conservation.

Average Customer Rating:

Enlightening Book	Customer Rating:
By describing TNC actions involving large tracts of land, the author illustrates the industry -- NGO cooperation that is required if we wish to take land protection beyond the token tracts that are are the norm for actions using only conservation funding.

A valuable discussion linking business interests to environmental concerns to show how conservation investment banking can work

Customer Rating:

William J. Ginn's Investing In Nature: Case Studies Of Land Conservation In Collaboration With Business is a valuable discussion linking business interests to environmental concerns to show how conservation investment banking can work. Ginn's background in both business and land conservation issues at The Nature Conservancy allows him to reveal collaborative efforts which work for both in this inspirational guide of real-life achievements.

Use Your Head to Work with Your Heart

Customer Rating:

This is a book for people who are ready to get very creative! Prepare to learn how to braid industry, energy, and conservation into a plan for America's future. Bill GInn begins the converstation with a great and very practical story about his own inability to grow food on his own farm in Maine because his soil was too acidic. Lookiing for solutions led him to his discovery that the " cheap miracle" he needed was in the waste product the paper mill in his own backyard was spending millions of dollars trucking out of the state. From this beginning, he saw a new life for waste materials, and an industry growing from it. Realizing he could do as much as an " eco-business man" than he could as the head of Maine's prestiges Audubon Society, he launched on an odessy which will inspire and ignite the interest of others looking for a new way to move ahead in our quest for a future for America's Conservation Movement. Hooray for Mr. Ginn's documentation and careful focus. I look forward to his future and his next book!