Selected Product:
| Marketing
Paperback
Edition: 8th
Author: Roger A. Kerin, Steven W Hartley, Eric N. Berkow
Publisher: McGraw-Hill Higher Education (ISE)
Release Date: 2005-04-01
ISBN-10: 0071116095
ISBN-13: 9780071116091
List Price: $76.82
Average Customer Rating:
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Summaries and Customer Reviews are supplied by Amazon.com
"Marketing, 8e" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.
BUYER BEWARE!!!!
| Customer Rating: | | I bought this book for a marketing class that I had to cancel and retake at a later semester. So I threw it in the closet and didn't look at it. Mistake number 1. Now that I have this class and my first session is tomorrow night, I looked over the book to notice that it has "Fisher College of Business The Ohio State University" on the front. So I thought, thats kinda cool to that a college can get their name on it. Little did I realize that the book is custom printed. It's missing 6 chapters. Yes. You heard that correctly. SIX CHAPTERS! And now I'm kind a SOLed for tomorrow night. I have emailed the seller and I will repost here if they will help me out. SO moral of the story, beware of what you buy!!!!!!! |
Awesome Buy
| Customer Rating: | | Product is exaclty what I needed and at a great price. Very impressed with quality and overall appearence of this item. |
Outstanding Service
| Customer Rating: | | the book was sent to me on prompt, along with the notes, which is helpful..thanks! |
missing info
| Customer Rating: | | Required textbook for a class I am taking. There was no indication I could find that this is the International version and what was actually required for the course is the domestic version. So far, I haven't noticed any differences in text. |
Not For sale in North America
| Customer Rating: | | I purchased this book under the impression that it was the 8th ed, which is was. However, it is the International Edition that is not even available for sale in North America (it even says it on the back cover). So, buyer beware it is not the same book as the regular 8th Edition! |
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