Summaries and Customer Reviews are supplied by Amazon.com

Radical secrets of direct marketing players

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.

Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses!

Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed!

INSIDE!

• FREE--Email Course & Direct Marketing Tool Kit
• FREE--$995.00-Value Seminar Tickets
• FREE--Tele-seminar Invitation
• FREE--Newsletters

Average Customer Rating:

Another winner from Dan Kennedy.	Customer Rating:
Good information in a quick read. I read it in about 3 sittings. The first part of the book is good solid advice. The second is examples from successful people that have implemented Dan's tactics. All good stuff. Pick it up.

Somehow not very inspiring

Customer Rating:

It's an okay book. There are a lot of contributors who each wrote a chapter. It's not really written very much by D.K. - it's written by his disciples. Dan Kennedy is engaging on tape and somewhat dry in print. He tells it like it is. He doesn't feed you the fantasy of easy riches. He's really an expert in the info-product business so it's worth studying what he does with it as much as what he teaches about it. This book isn't about the info-product business but it illustrates exactly ow info-products are easily made - hire people to do it or compile a bunch of stuff. There are problems with both approaches. If you outsource everything sometimes the product quality isn't up to snuff - which isn't the problem here. In this case Kennedy has had several other people basically write about how they used his strategies to build off-line businesses. Each chapter is succinct and some are fun to read, but never does this book get very deeply into the head of one creator. Dan Kennedy isn't a marketing philosopher, he's a practicalist. We all need that. He never inspires with the grace of his words however. I like his stuff and I have read some of the old classic books he recommends. The deeper I delve into the literature of marketing the more I discover writers who inspire me not only with practicality but with grace. Perhaps Kennedy is well-represented by his signature bull - full of power but not very refined. Kennedy's stuff is uneven, kind of messy. This book is no exception. There's still some good information in here though, and lots of real-world examples.

Scam!	Customer Rating:
This book is all fluff. There is absolutely no meat in this book. It reads like a sales pamphlet to get you to buy more from this con and attend his seminars. Don't fall for this one.

Geoff Kelly

Customer Rating:

I had to re-read some of these reviews to remind myself that there are still too many people unable to see true value when it looks them in the face. For $10 you get an approach that wins customers - proven. And a cd, and access to a free ecourse and other materials. Yes, you have to deal with some upsells. If you have a problem with that you'll find it difficult to reach your potential in today's business environment. I've been upsold into Kennedy's system at several levels and in many products. As a result Dan has made me more money than any other adviser. This book would be great value at many times the price. If you are ready, I hope you go further with Dan too. But it's only for those who truly want results and who are prepared to get uncomfortable learning a better way to win clients. I'm a professional, and I initially found this approach very uncomfortable. I now happily use it to win clients I can truly help - and that's better than living hand to mouth or going out of business and not being in a position to help anyone.

Needed More

Customer Rating:

One cannot deny the fact that the book is used a selling vehicle for all of Kennedy's other books. You have to look past that however, and focus on the meat of the book, which is the only reason one would buy it. The concept of having 90% of the book written by others is interesting, but makes some chapters far better than others. The audience of this book is meant to be small business owners, but I can't imagine that this book gives them enough content to actually get a campaign off the ground. It basically says that marketing, when done right, works. But makes it sound much simpler than it really is. Most of the details as to what makes something work are left out. It also contains blanket statements like, long copy is much more effective than short, which leaves out many details. An untrained person will think that the more you write, the better your response rates will be. Marketing is not that simple. Otherwise, why would Dan Kennedy change six figures to write copy for someone? The book also loses some credibility because of the excessive self-promotion on behalf of most of the writers/contributors. In my opinion, the writers' accomplishments should be used to add to their credibility as subject matter experts. Not as a vehicle for expressing their over inflated egos or blatantly selling their products and services. Rather than impress the reader, the author pushed many away, who may have otherwise gained something from this book, which does contain some useful information. On the positive side, the examples given are great. For the reader to be able to see the actual pieces that are being described in the chapter, can be really helpful. Statements like focusing on what your customers WANT rather than what they NEED, are great. So there are useful bits scattered throughout the book. I have not read any of Kennedy's other books, so I'm by no means discounting the rest of the No B.S. series. However, before you start spending your hard earned money on marketing, I hope your research goes far beyond this book.