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Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people!

Kennedy covers:

• The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal)
• The two most crucial (and liberating) management decisions
• The worst number in business is…(fix this before it's too late!)
• Leadership is vastly overrated: a new, rational model for profitable productivity
• Why and how to make marketing the master-all others servants
• Mice at play, and how to get compliance when the cat's away
• Finding the magic “GE-Spot” for your particular business' greatest success with its customers
• Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up)
• Is a happy workplace a productive workplace? a serious look at the new, fun mandate-lies the management theorists sell
• Managing the sales process-the biggest instant improvement (more $ now!)

Average Customer Rating:

More straight shotting from Dan	Customer Rating:
He does it again. Dan delivers a tough-love book on business management. If you like Dan's brand of brash no bull ways to do things you will appriciate this book. Don't expect any subtle, mamby-pamby, skirt around the real issues here. This is tough get-it-done management. A good read.

Ruthless is the only way to win	Customer Rating:
If you had to pick one book to read on management, Dan Kennedy's Ruthless Management should be it. Great insights on things many small business people never bother to think about... and they are the same things that may be killing their business.

The truth doesn't hurt-- in fact it's liberating!

Customer Rating:

I recall reading how Dan himself believes he'll get negative responses from wussies who get affected by his no-nonsense approach, and am glad to see people are (so far) more sensible than that and giving this book the praise and attention it deserves! Many management books peddled by academic types who never even tried their hand at a real business espouse such banalities as employees being their no. 1 resource, etc. etc. There's nothing wrong with that, but the truth is, a business IS a business and should be taken as such. For once there is someone standing up for business owners! Not only is the book a great interesting read but filled with truth and practical advice you'll wonder why you never read it years before; then you would have saved all that time and baseless guilt and cost for underperforming employees who, like other authors, make you believe-- wrongfully-- that it is their right to have you bow down to them and that a business exists to employ people. Wrong! A business exists to provide a service/product and in return generate profits! Don't be guilty stating that and living that. This book finally gives you the permission to do what is right, and is finally an ally, there on your side, when you need to do the right thing, which used to make you feel guilty in a disconnect that was detrimental only to you.

Very good eye-opening book

Customer Rating:

I highly recommend this book to anyone who has staff in their business. I used to think that I managed my staff pretty well, but after reading this book and applying the techniques I've learnt that I was really letting myself and my staff down by not getting the best out of them. I'd say most people reading will notice a 40% increase in productivity if they apply just some of the tips in here. One of my tips for implementing what is taught is to use clockingit software, which is free on the web. I also recommend that online entrepreneurs check out traffic travis and affilorama. I've read many other Dan Kennedy books, and the best one is right here: No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich (No B.S.) It's very relevant to all business owners (not just online ones, but especially online ones). Anyway, I hope you all find my review useful.

An Inconvenient Truth of Management - Kennedy DARED to write it

Customer Rating:

Finally, someone must be said that and Kennedy did it. It's the best book on management ever written, and this is probably one of the most harsh books of Professor of Harsh Reality written so far. Prepare for An Inconvenient Truth of Management. Prepare to understand, that you own a zoo of zebras (you need to read a book to know what it means, and it's just mandatory). To city freely a Kennedy: When the cow stops give a milk, what do you do with a cow if you are farmer? Then this cow has another name - a burger. It's a harsh and really ruthless book about management, but a best till now written on subject, and a zebras example it's CLASSIC - after reading this you will always think in zebras terms in mind.