Summaries and Customer Reviews are supplied by Amazon.com

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes, memories all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 'chapters', all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery.

This book does not set out to teach lessons, but it is full of wisdom and insights collected from all over the world. Describing himself as a 'visual jackdaw', master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

Average Customer Rating:

Wow ... impossible to describe, yet obviously brilliant	Customer Rating:
An amazing effort creating an amazing result. One of the most remarkable collection of concepts, ideas and observations. Never fails to nudge the creative mind our of a slump.

Perfect condition!	Customer Rating:
The product was shipped the next day and got to me quickly. The book is awesome and was in perfect condition when I got it. Thanks!

a jumbled mess - but fascinating

Customer Rating:

the book is big, heavy and has a confusing layout(page numbers refer to spreads, not individual pages) Some pages are printed with black type on darkblue or gray making them almost unreadable (including the index which also has numbers smaller than most eye charts.) There is no index and little way to get back to something you found before without post-its. Yet for all its drawbacks, it's a fascinating compendium of design ideas - ideas in general. Great price for this much imagery. And if one has even a bit of leisure to peruse books for what just might pop out, this would be a good one to have.

One Page a day

Customer Rating:

This book is a tour de force of creativity and it is suitable for everyone, not just graphic designers. Each page is so thick and rich that you shouldn't browse through it. I highly recommend you limit yourself to 1 page a day so you can absorb and digest what it contains. It is a stunning whack of creativity that you need to take slowly. Over time this book will help you to see and to think in different ways and with significantly more "creativity". If you consider yourself to be a creative person you absolutely, positively, have to get this book. It will change you.

Motivational & inspirational

Customer Rating:

All the scraps of thoughts, quotes, illustrations, art, and scientific insights all blend into a very nice amalgam of a book. I didn't read it from cover to cover, but rather opened up somewhere random and read different pieces. The randomness of all the inspirational thoughts allows for this type of reading - I think it actually makes the book even better. It almost works as the mind itself: getting bits and pieces of information to juggle with really gets your creative juices flowing. A must have, and must-random-read, for everyone in the creative industries and arts sector. Not sure about what other people should do with it.