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Average Customer Rating:

Heavy	Customer Rating:
Had some good ideas but pretty heavy reading. Not for the short attention span person.

Heavyhanded, Not Recommended

Customer Rating:

This is the first book I've read on the hot topic of globalization and I think it's fair to say I was disappointed, especially considering how popular this book is. What is most odd about this book is that it does not feel like it was written by a journalist at all: it rarely relies on facts or scenarios that actually happened. Much of the book contains dialogues (mostly among world leaders) that Friedman invented for literary effect. He also goes overboard on inventing his own terminology for the subject. But what is most annoying while reading the book is that while you would expect a book on globalization to be nuanced and subtle, Friedman comes off as arrogant and heavy-handed in his treatment of the subject. It occurred to me many times while reading the book that being a globetrotting journalist did not qualify Friedman to be the quasi-theorist that he thinks he is. Revealing, this book has aged very poorly, very quickly. Most of the companies he praises (Enron and Compaq for instance) have either gone completely defunct or been bought out by other companies. As if to further underscore his shallow understanding of the subject, his Golden Arches Theory was disproven soon after the publication of his book. Friedman is not without his insights but I imagine there must be much better books out there on the subject.

Didn't bother finishing

Customer Rating:

If you have a short attention span, then this book is not for you. I thought being a newspaper person would have made Friedman concise and to the point, but Friedman spends so much time talking about things that are not directly related to the point that I gave up on this book. I may have cheated myself (I thought the same of Ayn Rand but did make it through Atlas Shrugged which is one of my favorites.) but I don't have the time for his wanderings.

The Lexus and the Olive Tree

Customer Rating:

This book provides a very good understanding of globilisation by integrating various issues and concepts with critical, illustrative and at times poignant examples. This helps appreciate what globilisation means currently and the historical summary helps explain how we got to where we are today. Consequently we are better able to forecast trends and determine meaningful business and social strategies that will enhance our lifestyles. It is an easy, informative and enjoyable read.

Tons of theories, and examples, good read for learning about Globalization

Customer Rating:

Mr. Friedman is very effective in defending the globalization. It did not paint the picture all peachy and cream about globalization. I remember hearing a term, "those who suffered from globalization always know who they are, those who benefited from Globalization does not always know who they are." A lot of the example in the books are quite relevant. The title of the book is a bit off I think, it is a bit puzzling to me. Globalization is inevitable according to Mr. Friedman, I think it is very hard to resist also. Especially when all the information is flowing freely on the net, it is going to get harder for any countries trying to hold on to the old non-competitive way of living.