Summaries and Customer Reviews are supplied by Amazon.com

Average Customer Rating:

for salespeople only	Customer Rating:
i got this book with the impression that it would discuss persuasion techniques related to sales and marketing to some extent, but after reading most of it i found out that the techniques and ideas presented are entirely based on trying to sell someone something. great for sales person but not for us common folk

Covers all you need to know about persuasion

Customer Rating:

I looked at this book on the shelf for a couple years before deciding to purchase and read it. Who the heck was this Dr. Hogan anyway? When I finally got around to buying it and started to read I just couldn't put it down. This is an excellent introduction and practice manual for anybody interested in learning about persuasion or in honing their persuasion skills. Kevin Hogan does an excellent job of detailing the persuasion process, the Laws of Persuasion. communication styles and how how you can apply them this information to your life. I highly recommend this book.

persuaded ?

Customer Rating:

Im not sure how much is lost in the translation but I bought the tapes. I drive 90mins. daily and audio works best. the tapes seem to spend over half of the presentation selling the presentation and persuading me how great this revelation is. I think that I got about 50 mins of hands on valuable , repeatable or building block materials to make me a better persuader. He went on and on about how clever persuaders used the methods like Bill Clinton or Saddam Husien, Paul the Apostle or even Ghandi...they were intruiging examples. The 50 mins. that he did give up was a GREAT 50 mins. !

Important and useful resource!

Customer Rating:

Regardless of what industry you work in or what role you currently hold, this book will help you get what you have always wanted and at a time you want to get them. Kevin walks you through the psychology of selling, buying, negotiation and social interaction. His straight forward approach to writing allows you to understand how you can immediately use the strategies described. A truly useful read which answers many questions other books simply leave you with. Superb!

Everyone needs this book!

Customer Rating:

Kevin Hogan is a great storyteller that makes something as complicated as Persuasion techniques seem easy. His humor and dedication to the reader in presenting the information manner that is easy to understand is greatly appreciated. I highly recommend this book to any one trying to gain a competitive edge. The section in the book explaining where to sit in a resturant is worth the price of the book alone! Priceless.