Summaries and Customer Reviews are supplied by Amazon.com

Average Customer Rating:

Solid concepts	Customer Rating:
This is one of only a few type books that I have read and was one of the most enjoyable. The concepts of typography are presented in an easy to follow flow and language that anyone can understand while not 'dumbing down' typography to a point that designers won't enjoy the book.

Fun and interesting	Customer Rating:
A fun book to read to learn about how types we're created (author and history). Really like it. I guess only people in the graphic design world will like this book.

entertaining	Customer Rating:
A nice book for bathroom reading, but hardly a desk reference or textbook caliber tome. Look for "Design form and Communication" by Rob Carter for a more thorough source on all things type related. Pick this one up for 10 min refresher reading while you're..killing time.

A solid book for type - with a twinge of humor	Customer Rating:
I like this book a great deal. The next time I have a chance to use this in a class (to teach) I will. There are lots of good examples, the language is clear, and it's not too ethereal or esoteric. I think it's a great introduction to typography and laid out very well.

Strange, superficial overview of type-related topics

Customer Rating:

I love type, but I lack an educated background on its use. I was so looking forward to learning about such details as when to prefer a sans-serif versus a serif in certain situations, how people react to various different families of faces, prescriptions for when to apply different types of layouts, and so forth. When I got was a partially complete history lesson on how different types of faces and families evolved, an introduction to grid layouts with very little prescriptive advice, and weirdly, a brief editorial primer teaching how to mark up the printed page with pen. To its credit, the book is full of examples of layouts. As I read, I expected any minute I'd penetrate the entry level "Here we see an example of a layout" to the real meat, but it never ever happened. To the author's credit, the book was meticulously assembled and was clearly the product of a great deal of effort. And, this is not the first design-related book I've discovered that lacked meaningful depth. But to any practicing designer looking for some guidance for taking their use of type to the next level, or understanding beyond his own innate instincts when to apply certain techniques, this is not the book for you. In fact, I'm not sure who this book is for.